Health Peak Organic Smoothies

This project provided creative freedom from idea generation to design execution. The product I envisioned was a healthy, organic smoothie brand geared towards middle aged adults. I researched and evaluated common flavor profiles with common means of distribution for this product type. The word "peak" propelled the entire campaign, because we often use the phrase "when he was at the peak of his career" when referring to athletes. The word also is associated with the top of a mountain and provided a way to create and polish a unique visual design.